This symposium, complementing the exhibition Jan Tschichold and the New Typography at the Bard Graduate Center Gallery (on view February 14–July 7), examines the role of graphic design in the broader context of Weimar culture (1919-1933). This period witnessed considerable technological innovation in the printing industry, especially in applications of photography to the mass media, as well as a range of new practices within the design community of Central Europe. “Graphic design,” itself only began to emerge as a recognizable activity, if not a profession, at this time. Alongside the pace of change in the print and design sectors, this was also a period of intense debate regarding the role of advertising in modern society, set against a lively and fluid cultural scene shaped by literature, film, music, and drama, as well as politics and popular culture. The history of graphic design in this period is often related to contemporary painting, a link that Tschichold himself made in 1925. However, the broader history of design, technology, economics, and aesthetics played a similarly decisive role in the formation of modernist graphic design.

1 pm
Peter N. Miller
Bard Graduate Center

Paul Stirton
Bard Graduate Center

1:15 pm
Christopher Burke
University of Reading
Jan Tschichold: A Double Life

1:45 pm
Paul Stirton
Bard Graduate Center
The Bauhaus, the Ring, and the New Typography

2:15 pm
Dietrich C. Neumann
Brown University
“Leuchtreklame”: Illuminated Advertising in 1920s Berlin

2:45 pm
Coffee Break

3 pm
Juliet Kinchin
The Museum of Modern Art
“Under the Spell of Jan Tschichold”: MoMA and the New Typography

3:30 pm
Sandy Jones
University of Brighton; Victoria and Albert Museum
Lost and Found: The Jan Tschichold Acquisition at the V&A

4 pm
Robert Wiesenberger
The Clark Art Institute
The Model Bauhäusler? Herbert Bayer circa 1950

4:30 pm
Coffee Break

4:45 pm
Steven Heller
School of Visual Arts
The Americanization of the New Typography

5:15 pm
Questions and Discussion

5:45 pm