Issues in Modern Latin American Design
This seminar focuses on six regional centers (Buenos Aires, Sao Paulo, Caracas,
Lima, Havana, and Mexico City) most important for the practice and development
of design in Latin America between ca. 1920 and 1980. The course investigates
the diverse ways Latin American designers contributed to the processes of
modernization by creating novel design repertoires or by adapting and
interpreting international trends to the realities of their specific regional
and national contexts. The class introduces students to major designers and
design movements while investigating key problems that define modern design in
Latin America, including state sponsorship of ambitious national development
plans (desarrollismo); new trends in technology transfer and
manufacturing; changing gender roles, both among consumers and designers
themselves; the emergence of class as a key term of political and economic
debate; rapid regime change and/or revolution; and shifting/contested concepts
of national identity. Historical and theoretical readings, ranging from primary
texts to recent critical interpretations, will help us explore how local design
avant-gardes throughout Latin America embraced modernism both as a rhetorical
strategy and as a distinct and “progressive” visual and material culture. This
course allows students to explore their own interests through a variety of
short assignments, presentations, and a research project. Classes will be
complemented by field trips in NYC. 3 credits.