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DESCRIPTION:Stephanie Sadre-Orafai will give a Brown Bag Lunch presentation
  on Thursday\, April 13\, at 12:15 pm. Her talk is entitled 'Making Faces:
  New York Type Ephemera and the Visual Encoding of Difference.'This talk e
 xplores how “new faces” are made and marketed in two distinct New York com
 mercial aesthetic industries: the retail font business and high fashion mo
 deling industry. While both typefaces and fashion models are chosen for th
 eir formal and visible features\, they are also meant to blend into and am
 plify clients’ messages through affective forms of non-conscious resonance
 \, many of which are culturally specific. In both industries\, tensions ex
 ist between visibility and invisibility\, legibility and aesthetic nuance\
 , and the management of lay and expert visions in producing culturally rec
 ognizable types and individual faces. In this talk\, Sadre-Orafai explores
  these tensions by analyzing type specimens (documents that highlight a ty
 peface’s character sets\, features\, and ideal uses and treatments through
  prototypical layouts and curated texts) and composite cards (condensed tw
 o-sided portfolios of a fashion model’s published and unpublished work tha
 t showcase his or her targeted\, potential uses in commercial contexts) as
  similar material forms. She argues that by reading these two kinds of typ
 e ephemera together\, we can expand how we think about the process of typi
 fication and its relationship to human and non-human faciality.Stephanie S
 adre-Orafai is Associate Professor of Anthropology at the University of Ci
 ncinnati. She received her PhD in Anthropology from New York University. H
 er research focuses on transformations in contemporary US racial thinking 
 and visual culture by ethnographically examining emerging forms of experti
 se\, cultural and institutional practices of type production\, and the int
 ersection of race\, language\, and visual practices in aesthetic industrie
 s. Her publications include “Models\, Measurement\, and the Problem of Med
 iation in the New York Fashion Industry\,” in Visual Anthropology Review (
 2016)\; “Recasting Fashion Image Production: An Ethnographic & Practice-Ba
 sed Approach to Investigating Bodies as Media\,” in Fashion Studies: Resea
 rch Methods\, Sites & Practices (Bloomsbury\, 2016)\; “The Figure of the M
 odel and Reality Television\,” in Fashioning Models: Image\, Text\, and In
 dustry (Berg\, 2012)\; and “Fashion’s Other Images: Casting Photographs an
 d the Production of a Professional Vision\,” in Images in Time (Wunderkamm
 er\, 2011). She is currently a Visiting Fellow at Bard Graduate Center (Ap
 ril–June 2017) where she is working on her book manuscript Type by Design\
 , based on comparative ethnographic and material culture analyses of promo
 tional type ephemera in two New York commercial aesthetic industries—the h
 igh fashion modeling industry and commercial font business. In this projec
 t she explores the mutually vivifying and dehumanizing dimensions of type 
 production and what their professional practices can reveal about underlyi
 ng changes in cultural ideas of “difference” and how they are visually enc
 oded for the New York market.
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SUMMARY:Bard Graduate Center: Making Faces
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