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DTSTAMP:20260421T111110Z
DESCRIPTION:Elyse Mallouk will give a Brown Bag Lunch presentation on Wedne
 sday\, October 26\, at 12 pm. Her talk is entitled “Whitney Stories: Human
 izing the Museum through Digital Storytelling.”Three years ago as the Whit
 ney Museum of American Art prepared to move from Manhattan’s Upper East Si
 de to the Meatpacking District\, it faced a distinct messaging challenge: 
 it needed to raise awareness about the move while involving audiences inte
 llectually and emotionally in the process. To meet this need\, the museum 
 relaunched its online publication Whitney Stories as a series of fifteen s
 hort video profiles released over the course of two years. By featuring ar
 tists\, staff\, and members of the construction team\, the series humanize
 d the museum at a time of transition. Now that the new building has been o
 pen for over a year\, Whitney Stories continues to function as a key tool 
 for shaping institutional perception. A new audio series titled Human Inte
 rest invites artists to select portraits from the Whitney’s permanent coll
 ection and share reflections on its subject\, highlighting specific works 
 through an expansive theme: what is it like to consider portraits as a hum
 an being? This talk will provide insight into digital storytelling in a mu
 seum context\, and will demonstrate how content strategies necessarily shi
 ft in response to changing needs\, opportunities\, and resources.Elyse Mal
 louk is the Senior Digital Content Manager at the Whitney Museum of Americ
 an Art. Her writing appears in the second edition of What We Want Is Free:
  Critical Exchanges in Recent Art\; catalogue essays for MOCA Los Angeles 
 and the Wattis Institute\; and various publications including Art Practica
 l and Artsy. She founded Landfill Quarterly in 2012\, and holds an MFA in 
 Fine Arts and Visual and Critical Studies from California College of the A
 rts.
DTSTART;TZID=America/New_York:20161026T120000
DTEND;TZID=America/New_York:20161026T133000
SUMMARY:Bard Graduate Center: *Whitney Stories*
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