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DESCRIPTION:Lara Penin will speak at the Modern Design\nHistory Seminar on 
 Wednesday\, February 19\, 2014. Her talk is entitled\n“Design Futures: Ser
 vice Design for Social Innovation.”Penin’s talk at the BGC will investigat
 e the current social ambition of design by navigating the practice\, resea
 rch\, and pedagogical experience of the Parsons DESIS Lab. One such projec
 t is “Amplifying Creative Communities\,” which aims at amplifying creative
 \, sustainable lifestyles based on existing citizen-driven innovations. Th
 e project employs an original design approach towards social action\, usin
 g film-based documentation\, exhibition\, and workshop modalities to highl
 ight and enhance current collective actions of citizens producing positive
  hyper-local change within neighborhoods. This and other projects will pro
 vide the basis for a reflection on the nature and future of design. In par
 ticular\, Penin will look at the advanced practice of service design and h
 ow it can be used to foster social innovation. Multidisciplinary by nature
 \, service design is a holistic approach to designing for people’s experie
 nces and interactions. When infused with values and critical thinking\, se
 rvice design can become a design praxis well positioned to promote social 
 change.\n\nLara Penin is Assistant Professor of Transdisciplinary Design i
 n the School of Design Strategies at Parsons: The New School for Design\, 
 where she also coordinates the Area of Study of Service Design at the Inte
 grated Design Program. She received a BA in Architecture and Urbanism from
  the University of São Paulo\, Brazil\, a BA in Industrial Design from the
  Design Academy Eindhoven\, Netherlands\, and a PhD in Industrial Design a
 nd Multimedia Communication from Politecnico di Milano University\, Italy.
  Penin’s work focuses on design for sustainable social innovation and serv
 ice design. She has worked on a series of projects dedicated to research a
 nd modeling of sustainable ways of living through service design. Penin wa
 s the Principal Investigator of a two-year project\, called 'Amplifying So
 cial Innovations\,' which received a grant from Rockefeller Foundation Cul
 tural Innovation Funds NYC 2009. Her recent publications include “Amplifyi
 ng Innovative Sustainable Urban Behaviors: Defining a Design-Led Approach 
 to Social Innovation” in Robert Crocker and Steffen Lehmann\, eds.\, Motiv
 ating Change: Sustainable Design and Behaviour in the Built Environment (L
 ondon: Routledge\, 2013)\; “A Critical Approach to Service Design Educatio
 n: Building an Undergraduate Learning Path at Parsons School of Design Str
 ategies\,” Touchpoint: The Journal of Service Design\, Volume 3:1: Learnin
 g\, Changing\, Growing! (2011)\; and “The DESIS Network: Design and Social
  Innovation for Sustainability\,” co-authors\, Ezio Manzini\, Miaosen Gong
 \, Carla Cipolla\, Mugendi M’rithaa\, and Andrea Mendoza\, The Journal of 
 Design Strategies\, Parsons The New School for Design\, Vol. 4:1: Change D
 esign (Spring 2010).
DTSTART;TZID=America/New_York:20140219T180000
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SUMMARY:Bard Graduate Center: Design Futures
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