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UID:event_1174@www.bgc.bard.edu
DTSTAMP:20260807T191704Z
DESCRIPTION:Corinne Thépaut-Cabasset will give a Brown Bag Lunch presentati
 on on Monday\, October\n21\, at 12:15 pm. Her talk is entitled\, “The Marc
 hands de Modes\, or The Fashion\nMakers in Eighteenth-Century Paris.”\n\nI
 n his 1773 Dictionnaire\nraisonné universel des arts et métiers \, Pierre 
 Jaubert describes “The\nMarchand(e) de Modes [as one who] assembles and ga
 rnishes headdresses\nand\, according to the fashion of the day\, sews and 
 arranges the embellishments\nsuch as gauze\, ribbons\, lattice\, cut-out f
 abrics\, furs\, etc. on dresses and\nskirts and alters the shape of such o
 rnaments to satisfy the tastes of the\nslaves to fashion.” The most well-k
 nown marchande de modes in\nthe history of fashion is Rose Bertin\, the so
 -called “minister of fashion”\nbecause of her services to the Queen of Fra
 nce\, Marie-Antoinette. The rise of\nthese influential artisans and their 
 shops in the middle of the eighteenth\ncentury promoted consumption by enc
 ouraging the purchase of new garments and\naccessories among both elite wo
 men and a wider audience\, and led to the\nestablishment of an independent
  guild in 1776. The emergence of the marchands de modes evolved\nsimultane
 ously with the creation of a regular fashion press in the late 1770s\,\nwi
 th La Galerie des Modes (1778-1787) and Le Cabinet\ndes modes (1785-1793).
 \n\nFocusing on Mlle de\nSaint-Quentin (about whom nothing has been writte
 n) and her shop “Au\nMagnifique” in the rue Saint-Honoré\, this talk will 
 discuss the art and trade\nof the marchands de modes in late eighteenth-ce
 ntury Paris\,\nthrough a variety of understudied documents including fashi
 on plates\,\nportraits\, and newspapers articles. The reputation of Saint-
 Quentin’s shop was\nensured by the Journal de Paris (1777-92)\, a daily ne
 wspaper\nwhich informed its readers of the latest fashionable novelties\, 
 thus promoting\nthe marchands de modes.Corinne Thépaut-Cabasset is an art 
 historian specializing in\nearly modern decorative arts\, and a research a
 ssociate at Versailles. She\ncontributed to the international research pro
 ject at the Victoria and Albert Museum led by Professor Evelyn\nWelch (Vic
 e-principal King’s College London)\, “Fashioning the Early Modern:\nCreati
 vity and Innovation in Europe 1500-1800\,” funded by Humanities in the\nRe
 search Area (HERA)\, which investigated the creativity and innovation that
  lay behind\nthe creation and spread of fashionable goods in Early Modern 
 Europe (2010-2013). In\nDecember 2015 her project “Dressing the New World:
  The Trade and the Culture of Clothing in the New Spanish Colonies 1500-18
 00” was awarded the Marie Curie Fellowship (Horizon 2020) at the Universit
 y of Copenhagen (Denmark) by the EU Commission. In 2017 she was a visiting
  fellow at Bard Graduate Center. She is the newly elected chair for the bo
 ard\nof the international committee ICOM-Costume (2020-2022).
DTSTART;TZID=America/New_York:20191021T121500
DTEND;TZID=America/New_York:20191021T131500
SUMMARY:Bard Graduate Center: The Marchands de Modes\, or The Fashion Maker
 s in Eighteenth-Century Paris
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