823

American Consumer Culture

Availability

Spring 2014

Location

2nd Floor Classroom

Instructor

David Jaffee,

Catherine Whalen

This seminar explores the history of consumer culture in the United States from the 18th-century consumer revolution to e-tail. Topics include the development of trademarks, packaging, branding, advertising, and marketing; shopping spaces and practices; corporations; mass consumption; gender/sexuality, race/ethnicity, economic inequality, and selfhood and citizenship in consumer society; moralizing discourse; and consumer resistance. Sources considered include goods and services, retail venues, advertisements, prescriptive literature, novels, film, television, and the Internet, as well as cultural commentary and recent scholarship. 3 credits.