Moderated by Alice Twemlow
DateThursday, June 2, 2011
Time6:00 pm – 8:00 pm
PlaceBGC, 38 West 86th Street
COST$20.00 General Admission
$15.00 Students and Seniors
Between 1946 and 1966, Herbert Matter created the Knoll logo, advertisements,
posters, and catalog format. In 1966 Massimo Vignelli developed the current
logo for Knoll with its distinct white-on-red type treatment. In this conversation,
Jeffrey Head will discuss the early contributions of Herbert Matter, and Massimo
Vignelli will share his recollections of reinventing the Knoll identity and of his
working relationship with Matter.
Jeffrey Head is an independent scholar who organized the exhibition Herbert
Matter: Modernist Photography and Graphic Design at Stanford University’s Cecil H. Green Library.
Alice Twemlow is a design critic, educator, and author of What is Graphic Design For?
Massimo Vignelli is an internationally renowned designer. In 1971 he and his
wife, Lella, established Vignelli Associates.